BIGS Sunflower Seeds Forms New Partnership For 2014

Actor, comedian and radio personality, Jay Mohr, is the New Radio Voice of BIGS

BOULDER, CO (6 January 2014) – BIGS Sunflower seeds and Jay Mohr Sports, the Premiere Networks/FOX Sports Radio nationally syndicated radio program, have joined together to create an advertising and promotional partnership intended to remind sports fans that “Everything’s Better with BIGS.” The campaign, which includes live reads, 60-second advertisements and social media contests, kicks off Jan. 27-31, 2014 when BIGS Sends Jay to the BIG Game in New York.

Throughout the spring, Jay Mohr Sports will continue promoting the overall message that “Everything’s Better with BIGS.” The advertisements will present the wide assortment of BIGS flavors and dedicate the last 10 seconds to promote local BIGS retailers.

Social media campaigns on Facebook, Twitter and Instagram include, most notably, a contest offering fans a chance to win a trip to Los Angeles to tour the FOX Sports Radio studio, see a live broadcast of Jay Mohr Sports and receive VIP treatment at one of Jay Mohr’s comedy shows.

“I could not be more excited for this new partnership with Jay Mohr Sports,” stated President and Founder of THANASI Foods, Justin Havlick “Once we learned that Jay was a fan of BIGS, it was natural for him to provide an authentic voice to our consumers and spread a unique message differentiating us from traditional marketing efforts. We look forward to sharing many BIG moments with Jay and his listeners throughout 2014.”

Mohr also shares his excitement: “I’ve been a fan of BIGS for a few years – especially the Sizzlin’ Bacon flavor. I am truly looking forward to this partnership and spreading the word about this great brand to ‘Mohrriors’ across the country.”

Jay Mohr is an American sports talk radio host, actor and stand-up comedian. He has performed on Saturday Night Live and had various acting roles, most notably in the movie Jerry Maguire. Jay Mohr Sports is broadcast weekdays from 9 a.m.-12 p.m. (PST) on nearly 150 stations across the nation, in addition to iHeartRadio, Clear Channel’s all-in-one digital listening service. The Premiere Networks/FOX Sports Radio syndicated show features the latest sports news, in addition to conversations with top athletes. Thanasi Foods LLC is a privately held and family-owned, Boulder, Colorado-based innovator, manufacturer, and supplier of household branded foods. Established in 2004, Thanasi Foods’ award-winning BIGS® and Duke’s® brands can be found in over 50,000 U.S. retail locations today with growing market share. The Company’s BIGS and Duke’s products are uniquely flavored with some of America’s favorite co-brand ingredients.

including: Jim Beam®, FRANK’S® REDHOT®, Vlasic®, STUBB’S®, Hidden Valley Ranch®, Old Bay®, Bacon Salt®, and Kikkoman®. For additional information about Thanasi Foods and the company’s products, visit, and